Lay's Streats
I worked on numerous projects for PepsiCo during my time at Match Marketing as an art director but Lays Streats was a very interesting project to work on.
From planning, design and production, I was fortunate to own this project, lead with the help of the team and get great results.
We needed to showcase the limited edition Lay's Streats flavours of the world in an attractive way.
The concept was to communicate the feeling of eating outside in the street so naturally we included a food truck as our in-store display!
Our concept was simple and combining in the photo the patio table along with flavour cues and dishes the Street Flavour was in the bag!
